Credit：Huawei

At its autumn new product event on September 25, Huawei released the 13.2-inch Huawei MatePad Pro, touting as the thinnest and lightest edgeless large tablet across the globe. The tablet weighs 580 grams with thickness of 5.5 mm, starting at RMB5,199 (US$711). Equipped with the world’s first flexible OLED panel, Huawei MatePad Pro is the first device backed by Huawei’s natural light sense display technology, introduced Yu Chengdong, or Richard Yu, CEO of Huawei Consumer Business Group. Both the tablet and the latest stylus HUAWEI M-Pencil (third generation) are the first offerings using Huawei’s StarLight technology.

The smart watche is one of highlights at the event. Huawei launched its first gold watch--Huawei Watch Ultimate with nanocrystal ceramic bezel featuring six segments of 18K gold metal inlaid. It has an adjustable butterfly buckle with 12 levels, each of which has the adjustment precision of 1.45 mm. Huawei said the watch supports has standout water resistance, with certified 100-metre diving accessory support and a diverse array of diving modes, including scuba diving and free diving. It is also the first consumer watch that features two-way Beidou satellite messaging. Huawei set the price of the watch at RMB21,999.

Huawei also unveiled the smart TV Huawei V5 Pro backed by its self-developed wireless remote control technology, Kirin A2 chip-empowered flagship earbuds FreeBuds Pro 3, and the HarmonyOS 4-supported smart glasses Huawei Eyewear (the second generation). Huawei announced Luxeed S7, its first electric vehicle model under the brand Luxeed co-developed with Chery, will roll out in the late November. With, The model,  Yu Chengdong claim the model, backed by HarmonyOS 4 and ADS 2.0 high-end smart driving system, is superior to Tesla’s Model S in various aspects. Huawei also forecasted the electric SUV Aito M9 will be launched in December. Yu called it the best SUV under the price tag of RMB10 million.  

As expected, Huawei teased Mate60 RS Ultimate Design, a new premium brand of the Mate60 family that started at RMB11,999. With a ceramic back and an octagon-shaped camera island, the Ultimate Design is powered by Kirin 9000s chipset, the same as Mate 60 Pro+. Huawei named Hong Kong celebrity Andy Lau as the premium brand’s ambassador. Unlike the usual autumn event with flagship smartphones at the center, Huawei didn’t reveal details of Mate 60 series, the phone that generated buzz among Chinese customers, neither did the reported 5G chip underpins the device.

Huawei surprisingly launched a presale for Mate 60 Pro priced at RMB6,999 (US$960) on August 29 even though it has not officially released the model. The low-profile presale turned out such a success that the first batch of the phone sold out within hours, igniting fervor for Huawei’s 5G comeback in China.

While Huawei didn’t provide details about technical specifications or whether the phone supports the 5G network, Chinese media outlets said online tests proved Mate 60 Pro can deliver the internet speed of 5G. Multiple reports attributed Mate 60’s 5G connectivity to Kirin 9000s chipset, which was deemed as evidence that Huawei managed to defy years of U.S. sanctions. Although the network speed test tool displays 4G LTE network, actual test results surpass the theoretical limit of 150Mbps, reaching over 800Mbps, fully meeting 5G network speed standards.

A week after Mate 60 Pro debut, Huawei initiated pre-orders for new models including the Mate X5 and the Mate 60 Pro Plus. Online shoppers can place their orders with a deposit of RMB1,000 for each mobile, and the device is expected to be delivered by October 9. Without any prior advertising, sales of new models highlighted strong demand. Huawei started one-time sales for Mate X5 with the starting price of RMB12,999 on September 14. The state-run newspaper Shanghai Securities News found the smartphone was sold out within seconds at Huawei online marketplace. 

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